Today we pleased to present a guest poster with lots of great ideas, do’s and don’ts for your real estate marketing business!
Are you a realtor? Are you engaged with social media marketing?
Don`t ever dare to take this marketing tactic lightly. This is the most valuable and could be the toughest tactic that you can use to increase your sales.
When we talk about online promotions and advertising, social media can`t be neglected. Social networking sites are gradually becoming a part of our lives in professional and non-professional manner. A few sites like Facebook, Google+, Twitter and Linkedin are the most popular networking sites for free and paid promotion of your stuff. These sites are now becoming a requisite part of every famous business website in the form of widget or button.
In late 2010, social media was popular only for chat and casual hangouts, but with the passage of time people started promoting their business pages for generating more revenue and to keep in touch with their clients.
Why Real Estate Specifically?
Just like all other businesses, real estate also requires social networks for promotion. I believe personally that the people engaged with the real estate business prefer to be the part of social media more, as compare to the others. The reason is may be the emergence of online estate agents (which saves time and money) and the downfall of high street agents. With this increase in quantity, now 84% of the real estate agents using social media to promote their business. Check out the chart below:
The comfort Level:Check the comfort level of people with social networks:
Likes and Shares:
Getting likes or shares is easy for those are who are spammers. They simply buy likes and shares and get excited to see the number of likes on their pages.
But be careful of overdoing this or you will be caught for sure…
Do`s and Don`ts:
In the fervor of promoting your business and the struggle to be at the top of Google ranks, people sometimes behave in a very bad manner. Remember! Social media is not a magic. You are bound to keep following a few rules and regulations while promoting your business online.
The very important Do`s
Planning:
Are you a Realtor? Are you engaged with a social network? Have you created a plan to be famous? Wait a while and plan first! Planning is the backbone of your advertising campaign. Analyze what you have to do. What is your targeted social media network? Who is the targeted customer? As a working agent, I recommend you be a part of Facebook and Google Plus.
Real profile and Page:
In the coming time span this, is expected that social media and Google will be very strict about the real identity of the author. If you have not yet created a page on Facebook or Google Plus, now is the time to go for it. Remember to keep your face on the profile page and company`s real information on the page. If you are a Google Plus user, you must verify your business address and website. A verified business would have more chances of getting followers.
After doing all that please don`t forget to link your website and your social page. Rumor has it that coming soon, author rank will be helpful in boosting website rank.
Create Circles:
Adding many teens and students in your circles can never be beneficial for your business. Remember! Add only relevant people to your circle and do not just fill your friend list as a show piece.
If your business is already familiar in your area or you have a great list of clients, then you are the lucky one. You don`t have to add people, rather people will add you, but it can be tricky to create a relevant friend`s circle if you are new in business. Just remember to add a few every day and your numbers will rise in natural way.
Be Social:
Do not just add people and pages to your list, be a helpful agent for them. Help them if they are stuck into trouble (even if you are not their agent). Talk to them often and share something really cool on your page that could attract people. Don`t be a miser to like other`s stuff. Liking and following other can be beneficial for you as well.
Updates and More:
Keep updating your status often. To promote your business, upload pictures and projects that you have recently done. Create Poll, quizzes, events and competitions and engage other people with your network.
More Important Don’ts
All those things you have to do to get famous on social media are significant to know, but those that you should not do are more important than that. Because you can get famous by following these Do`s but at the same time, can fall from the top by not following the Don’ts.
Too quick in building your network:
You have joined social network? It is natural that you are need to take a few days or moths to spread your circle. How can it happen that you suddenly get 1000`s of likes and friends in a single day when you join. Be natural and don`t try to perform magic tricks by purchasing friend list or sending friend requests bombardments. Usually, all social networks have filters meaning that you cannot add too many friends in a single day. If you do this, you would be banned from sending friend requests for few days.
Stay on topic:
If you want to promote your name as a Real estate agent, you have to talk most often about real estate topics. A visitor on your page should be able to guess at one glance that you are who you are and that you are in real estate.
Remember! All your games and other non-real estate activity will appear on your wall.
Sharing your page link for no reason:
Sharing the link of your website is a good thing for promotion, but doing this for no reason would be the worst thing ever.
Example: A post was updated on a page of Selena Gomez about her latest tour of Miami tour. You commented: Please like us http://www.facebook.com/mypage.
This action would bring few likes to your page, but all these likes would be spam and useless. Also you would be blocked by the page admin soon.
Stick these Do`s and Don`ts with your business. Don`t get greedy for promotion but be calm and sensible. Success that comes slow can stay in your hands for a long time.
About the Author:
Mary is passionate for writing blogs specifically for Property Management and Marketing issues. Currently she is working on online marketing campaign of Red Brick Management Limited.
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